From studies on the concept of identity, the “Ensaio” Magazine came from an initial concern to propose a new concept of a design magazine, avoiding a closed model layout and limited space.
Front cover and back cover
We realized that “experimentation” has a direct influence on the process of construction and maintenance of identity. We looked for experimental and creative freedom, proposing a variable construction of layout and mostly images instead of texts.
Index
Example of spread
We decided to name the magazine “Ensaio” (rehearsal, in English), which means trying new things in order to achieve different results and leading to new points of view. The logo followed a very simple concept of ‘breaking’ the name with a diagonal, which is something present in the entire magazine. In addition, it brings the boldness and the elegance presents in the magazine.
Example of spread
Example of spread
Example of spread
Example of page
We created four different grids for the magazine, one modular with squares to facilitate reading and three others with growing quantities of triangles. This configuration made it possible to experiment innovative layouts.
Full version can be found at:
https://issuu.com/laramachado4/docs/revista_final_ensaio.compressed
Full version can be found at:
https://issuu.com/laramachado4/docs/revista_final_ensaio.compressed