During its 60 years, the Federal University of Ceará (UFC) has received in its classes a huge number of students from the most diverse areas of knowledge. UFC has in its students a strong caracteristic to the contemporary society: the diversity. At its anniversary, the university is looking at the past but also focusing on the future.
Final logo
Grid of the logo
The concept of transformation is represented at the movement of the 60, which suffers changes but without losing unity. The colours chosen also represents the state of Ceará, because they are used in lace, typical craft of the state.
Stationery
Mugs
The logo was designed based on the concept of diversity and the path of the university. The different colours and shapes represent the diversity and the lines represent the path whose union becomes the 60.
Each colour represents one pillar of the university: teaching, research and social projects. The teaching (in blue), representing intelligence and knowledge, is the foundation of the square, serving as base for research and social projects. Research (in orange) representing the maturity of UFC. Finally, social projects go out of the square and it has its space outside, in the community.
Each colour represents one pillar of the university: teaching, research and social projects. The teaching (in blue), representing intelligence and knowledge, is the foundation of the square, serving as base for research and social projects. Research (in orange) representing the maturity of UFC. Finally, social projects go out of the square and it has its space outside, in the community.
T-shirts
Tote bags
Application in gold